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Posted 11 September 2010 - 09:29 AM
As much as Gatorade says it focuses on the science of sports and performance nutrition, it focuses equally as much on advertising. Gatorade's newest product line is the "Gatorade G Series Pro," a five-part hydration and nutrition package that is supposed to allow your body to perform at its peak.
Supposedly this line was developed over many years at the Gatorade Sports Science Institute in Barrington, Illinois and has previously been available only to pro athletes. Now YOU get a chance to buy it! Here is a run down of the line:
Part 1a: Pregame Nutrition Shake: 1-4 hours before game. The shake is loaded with protein, carbs, and other nutritional goodies designed to ensure you have a balanced diet on game day.
Part 1b: Pregame Nutrition bar: 1-4 hours per game. Another food product designed to fuel you up with all the right nutritional ingredients for performance.
Part 1c: Pregame Carb Energy Drink: 60 minutes before game. The drink contains a blend of different carbohydrates and vitamins. The drink has 3-times the carbs of normal Gatorade, meaning it packs around 450 calories.
Part 2(a, b, or c): Gatorade: Drink during game. There are three varieties of drink that you can either buy or make on your own with Gatorade blended powders. There is regular Gatorade available in a bottle, a special powder with a huge load of sodium (200mg per 8 fluid oz) to help stimulate fluid absorption, or a Gatorlytes powder blend that is supposed to prevent muscle cramps with a large dose of sodium, potassium and calcium.
Part 3: Protein Recovery Shake: Drink 30-60 minutes following game. When you perform during the game your muscles break down. A protein shake helps ensure your muscles are built back up—and stronger—for your next game.
This product line is sold exclusively at GNC stores across the nation. But is it worth it?
The simple answer is no. Everything at GNC is expensive, and I'm guessing the G Series Pro is no exception. The cost is simply not worth it for the average athlete—even those seriously into nutrition and looking to achieve top performance.
Eating a well balanced meal before the game with plenty of carbs like noodles or rice or raisins, drinking water during the game, and eating a peanut butter sandwich after the game will give you the same effect as the G Series Pro line. And for a fraction of the price!
Don't buy into the Gatorade hype machine. Just eat healthy.
Posted 13 September 2010 - 06:41 PM
I visited a Dick's Sporting Goods Store today and they had the G Series Pro line on sale. The Part 1 high carb drink costs about $3.50, the Part 2 Gatorade drink costs about $2.50, and the Part 3 protein shake cost about $4 for a total of about $10 per G Series Pro regimen. Pretty pricey, but not exorbitant.
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